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Media and Communication Research Methods: An introduction to Qualitative and Quantitative Approaches

Berger, Arthur Asa

Media and Communication Research Methods: An introduction to Qualitative and Quantitative Approaches Arthur Asa Berger - 5th ed. - UK SAGE 2020 - xx, 461Pages

Includes Bibliographic References and Index

ISBN: 9781544371740

Subjects--Topical Terms:
1. Mass Media-Research Methodology 2. Communication-research Methodology

LC Class. No.: P 91.3 .B47 2020 / 18695

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