Product Life Cycle Extension Strategies, Market Based Policies, Customer Loyalty and Performance of Fast Moving Consumer Goods Firms in Kenya /
Rwamba, Pauline
Product Life Cycle Extension Strategies, Market Based Policies, Customer Loyalty and Performance of Fast Moving Consumer Goods Firms in Kenya / Pauline Rwamba - Embu UoEm 2024 - Xvii, 123p.
1. Fast moving Consumer goods firms-- Kenya 2. product life cycle strategies 3. market based policies-- Kenya 4. customer loyalty
BUS .R83 2024 / 170/T/2024
Product Life Cycle Extension Strategies, Market Based Policies, Customer Loyalty and Performance of Fast Moving Consumer Goods Firms in Kenya / Pauline Rwamba - Embu UoEm 2024 - Xvii, 123p.
1. Fast moving Consumer goods firms-- Kenya 2. product life cycle strategies 3. market based policies-- Kenya 4. customer loyalty
BUS .R83 2024 / 170/T/2024