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Relationship markerting, Corporate branding, service quality, and customer satisfaction of commercial banks in Kenya/

Bita, Geoffrey Mwikamba

Relationship markerting, Corporate branding, service quality, and customer satisfaction of commercial banks in Kenya/ Geoffrey Mwikamba Bita - Embu: University of Embu, 2024 - xix,160p.

Includes references

LC Class. No.: BUS .B58 2024 / 172/T/2024

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