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Advertising and Promotion: An Integrated Marketing Communications Perspectives

Belch, George E.

Advertising and Promotion: An Integrated Marketing Communications Perspectives George E. Belch - 7th ed - Bolton McGraw-Hill 2007 - xiii, 819 p.

Includes index

ISBN: 9780073101262

Subjects--Topical Terms:
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LC Class. No.: HF5823.B38 2007 / 6370

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