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MKTG: core marketing concepts

Lamb, Charles W.

MKTG: core marketing concepts Lamb, Charles W. - USA Thomson South-Western 2008 - xiv, 321p.

Includes index.

ISBN: 9780324548365

Subjects--Topical Terms:
1. Marketing

LC Class. No.: HF5410.L36 2008 / 6620

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