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Basic Marketing : A Global-Managerial Approach

Perreault, William D.

Basic Marketing : A Global-Managerial Approach Perreault, William D. - 14th ed - Boston McGraw-Hill 2005 - xli,793p. ill - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index

ISBN: 0072525231

Subjects--Topical Terms:
Marketing -- Management.

LC Class. No.: HF5415.13 .M36 2005 / 9614

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