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Essentials of marketing : a global-managerial aproach

Perreault, William D.

Essentials of marketing : a global-managerial aproach Perreault, William D. - 9th ed - Boston McGrawn Hill Irwin 2003 - xxxii,624,G-11:p ill

Includes bibliographical references and index

ISBN: 0072464208

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 .M37 2003 / 10586

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