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ESSENTIALS OF MARKETING : A MARKETING STRATEGY PLANNING APPROACH

PERREAULT, WILLIAM D.

ESSENTIALS OF MARKETING : A MARKETING STRATEGY PLANNING APPROACH PERREAULT, WILLIAM D. - 11TH - NEW YORK MC GRAW-HILL IRWIN 2008 - XXXV,660PGS:

INCLUDES INDEX

ISBN: 10854

Subjects--Topical Terms:

LC Class. No.: HF 5415.M37 2008 / 10854

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