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Mass Affluence: Seven new rules of Marketing to todays Consumer

Paul Nunes, Brian Johnson

Mass Affluence: Seven new rules of Marketing to todays Consumer - USA Harvard Business School Press 2004 - xvii,269p. :

ISBN: 1591391962

Subjects--Topical Terms:
Affluent consumers

LC Class. No.: HF 5415.1.N86 2004 / 13813

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