Marketing Management (Record no. 10036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00437nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180301b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092621 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .K45 2016 |
| Item number | 14714 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip and Keller L. Kevin |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 136p. |
| 500 ## - GENERAL NOTE | |
| General note | include bibliographic references and index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 01/03/2018 | HF 5415.13 .K68 2016 | 14714 | 01/03/2018 | 01/03/2018 | Books | ||||||
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 01/03/2018 | 1 | HF 5415.13 .K68 2016 | 14715 | 14/01/2020 | 01/03/2018 | Books | 09/12/2019 | ||||
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 01/03/2018 | 1 | HF 5415.13 .K68 2016 | 14716 | 13/05/2022 | 01/03/2018 | Books | 25/02/2020 |