Principles of Marketing (Record no. 10374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190205b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292092485 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .K63 2016 |
| Item number | 15187 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| Dates associated with a name | 2016 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility, etc | Kotler Philip |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Pearson Education Limited |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 731p : |
| Other physical details | includes ill. |
| 500 ## - GENERAL NOTE | |
| General note | includes grossary and index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armsstrong Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 05/02/2019 | 2 | HF 5415 .K63 2016 | 15187 | 20/02/2019 | 14/02/2019 | 05/02/2019 | Books | ||||
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 05/02/2019 | 2 | HF 5415 .K63 2016 | 15188 | 03/04/2019 | 01/04/2019 | 05/02/2019 | Books |