Contemporary advertising (Record no. 10938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200127b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259921261 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 .B62 2017 |
| Item number | 16665 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, W. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising |
| Statement of responsibility, etc | Williams Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 714 p. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 27/01/2020 | HF5821 .B62 2017 | 16665 | 27/01/2020 | 27/01/2020 | Books | ||||||
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 27/01/2020 | HF5821 .B62 2017 | 16666 | 27/01/2020 | 27/01/2020 | Books | ||||||
| Library of Congress Classification | University of Embu | University of Embu | General Stacks | 27/01/2020 | 1 | HF5821 .B62 2017 | 16667 | 19/04/2022 | 27/01/2020 | Books | 12/04/2021 |