Marketing Management (Record no. 11426)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00562nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221017b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273718567 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .K68 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Statement of responsibility, etc | Kotler Philip |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | England |
| Name of publisher, distributor, etc | Pearson Education Limited |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii,889p |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | 1.Marketing Gestion 2.Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kevin Keller Mairead Brady Malcolm Goodman Torben Hansen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Embu | University of Embu | 17/10/2022 | HF 5415.13 .K68 2009 | 17499 | 17/10/2022 | 17/10/2022 | Books |