PRINCIPLES OF MARKETING (Record no. 4968)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140722b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137006694 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.K63 2001 |
| Item number | 8537 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PHILIP, KOTLER. |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING |
| Statement of responsibility, etc | PHILIP, KOTLER. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW YORK |
| Name of publisher, distributor, etc | PEARSON |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 637pgs |
| 500 ## - GENERAL NOTE | |
| General note | INCLUDES BIBLIOGRAPHICAL REFERENCES AND INDEX |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | University of Embu | University of Embu | General Stacks | 22/10/2014 | HF 5415.K63 2001 | 8537 | 22/10/2014 | 22/10/2014 | Books |