Marketing management (Record no. 7539)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00503nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151117b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-273-77983-4 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .13 .K64 2013 |
| Item number | 11435 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Malaysia |
| Name of publisher, distributor, etc | Pearson education limited. |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 131Pgs: |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
No items available.