Principles and practice of marketing (Record no. 7623)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00470nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151125b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077140007 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.3 .J6 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber,David |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Mc graw-hill |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 885 pages |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chadwick,Fiona.Ellis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
No items available.