TY  - BOOK
AU  - Kotler Philip and Keller L. Kevin
TI  - Marketing Management
SN  - 9781292092621
AV  - HF 5415.13 .K45 2016 14714
PY  - 2016///
CY  - Boston
PB  - Pearson
N1  - include bibliographic references and index
ER  -