TY  - BOOK
AU  - van Riel, Cees B.M.
AU  - Formbrum, Charles J.
TI  - Essentials of corporate communication: implementing practices for effective reputation management
SN  - 9780415328265
AV  - HD30.3 .R53 2010 16496
PY  - 2010///
CY  - Abingdon
PB  - Routledge
KW  - 1. Communication in Management 2. Corporate image
N1  - Includes bibliographical references and index
ER  -