TY  - BOOK
AU  - Arens, W.
AU  - Weigold, Michael
TI  - Contemporary advertising
SN  - 9781259921261
AV  - HF5821 .B62 2017 16665
PY  - 2017///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -