TY - BOOK AU - Breakenridge, Deirdre K. TI - Social Media and Public Relations: eight new practices for the PR professional SN - 9780132983211 AV - HM 742 .B74 2012 16708 PY - 2012/// CY - New Jersey PB - Pearson Education, Inc. KW - 1. Social media 2. Public relations N1 - Includes index ER -