TY  - BOOK
AU  -  Wirtz, Bernd W
TI  - Media management strategy, business models and case studies
SN  - 9783030479121
AV  - P 69 .M34 W57 2020 17378
PY  - 2020///
CY  - Germany
PB  - Cham Springer
KW  - 1.mass -media 2.industrial management
N1  - Includes references
ER  -