TY  - BOOK
AU  - Kotler,Philip
AU  - Kevin Keller Mairead Brady Malcolm Goodman Torben Hansen
TI  - Marketing Management
SN  - 9780273718567
AV  - HF 5415.13 .K68 2009 
PY  - 2009///
CY  - England
PB  - Pearson Education Limited
KW  -  1.Marketing Gestion 2.Marketing Management
N1  - Includes bibliographical references and index
ER  -