00553nam a22001457a 4500008004100000020001800041050002800059100002300087245012400110250001200234260001900246300001700265521004800282650007700330240703b        |||||||| |||| 00| 0 eng d  a9781544371740  aP 91.3 .B47 2020b18695  aBerger, Arthur Asa  aMedia and Communication Research Methods: An introduction to Qualitative and Quantitative ApproachescArthur Asa Berger  a5th ed.  aUKbSAGEc2020  axx, 461Pages  aIncludes Bibliographic References and Index  a1. Mass Media-Research Methodology 2. Communication-research Methodology