TY  - BOOK
AU  - Mooij, Marieke K.
TI  - Global Marketing & Advertising : Understanding Cultural Paradoxes
SN  - 9781529732504
AV  -  HF5415.127 .M66 2022 19245
PY  - 2022///
CY  - Los Angeles
PB  -  SAGE
KW  - 1.Advertising.  2.Consumer behavior. 3.Target marketing. 4. Marketing Interculturele
N1  - Includes bibliographical references and index
ER  -