00537nam a22001097a 4500008004100000050003000041100002000071245016500091260002100256300001600277650013400293240903b        |||||||| |||| 00| 0 eng d  aBUS .R83 2024b170/T/2024  aRwamba, Pauline  aProduct Life Cycle Extension Strategies, Market Based Policies, Customer Loyalty and Performance of Fast Moving Consumer Goods Firms in Kenya / cPauline Rwamba  aEmbubUoEmc2024  aXvii, 123p.  a1. Fast moving Consumer goods firms-- Kenya 2. product life cycle strategies 3. market based policies-- Kenya 4. customer loyalty