TY  - BOOK
AU  - Rwamba, Pauline
TI  - Product Life Cycle Extension Strategies, Market Based Policies, Customer Loyalty and Performance of Fast Moving Consumer Goods Firms in Kenya / 
AV  - BUS .R83 2024 170/T/2024
PY  - 2024///
CY  - Embu
PB  - UoEm
KW  - 1. Fast moving Consumer goods firms-- Kenya 2. product life cycle strategies 3. market based policies-- Kenya 4. customer loyalty
ER  -