TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary Advertising
SN  - 0256182574
AV  - HB 5521.B62 1996 
PY  - 1996///
CY  - London
PB  - Irwin
KW  - Advertising
N1  - includes glossary index and appendix
ER  -