TY  - BOOK
AU  - McCarthy, E. Jerome (Edmund Jerome)
TI  - BASIC MARKETING: A Global-Managerial Approach
SN  - 025610509-x
AV  - HF5415.13.M36 1993 6449
PY  - 1960///
CY  - Homewood 
PB  - Irwin
N1  - Includes bibliographical references and index
ER  -