TY  - BOOK
AU  - Bateman, Thomas S.
AU  - Carl P. Zeithaml
TI  - Management: Function and Strategy
SN  - 0256057338
AV  - HD 31.B36 1990 6289
PY  - 1990///
CY  - Boston
PB  - Irwin
KW  - Management
N1  - Include indexes
ER  -