TY  - BOOK
AU  - Winer, Russell, S.
TI  - MARKETING MANAGEMENT
SN  - 0131405470
AV  - HF5415.13.W54 2003 6321
PY  - 2004///
CY  - Upper Saddle River
PB  - Pearson Prentice
N1  - Includes bibliographical references and index
ER  -