TY  - BOOK
AU  - Richard ivey school of business
TI  - Cases studies in marketing management
SN  - 978 81 317 6139 7
AV  - HF 5415.13 .K86 2012 
PY  - 2012///
CY  - Delhi
PB  - Dorling Kindersley
KW  - marketing--management--case studies
ER  -