TY  - BOOK
AU  - LOUIS, E. BOONE
TI  - CONTEMPORARY MARKETING
SN  - 0030976014
AV  - HF 5415.B6 1995 6655
PY  - 1995///
CY  - NEW YORK
PB  - DRYDEN PRESS
N1  - INCLUDES BIBLIOGRAPHICAL REFERENCE AND INDEX
ER  -