TY  - BOOK
AU  - ROGER D.WIMMER
TI  - MASS MEDIA RESEARCH: AN INTRODUCTION
SN  - 0-534-17472-8
AV  - P91.3 .W47 1994 10200
PY  - 1994///
CY  - usa
PB  - international thomson publishing
N1  - includes index
ER  -