TY  - BOOK
AU  - Perreault, William D.
TI  - Essentials of marketing : a global-managerial aproach 
SN  - 0072464208
AV  - HF5415 .M37 2003 10586
PY  - 2003///
CY  - Boston 
PB  - McGrawn Hill Irwin 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -