TY  - BOOK
AU  - Russell,Thomas J.
AU  - W.Ronald Lane
TI  - Kleppner's Advertising Procedure 
SN  - 0139085750
AV  - HF5823 .K45 1998 10621
PY  - 1998///
CY  - New Jersey
PB  - Prentice Hall 
KW  - Adverising
N1  - Includes bibliographical references and index
ER  -