TY  - BOOK
AU  - KOTLER, PHILLIP
TI  - MARKETING MANAGEMENT: ANALYSIS, PLANNING AND CONTROL
SN  - 0135579279
AV  - HF5415.13.K64 1984 10833
PY  - 1984///
CY  - USA
PB  - PRENTICE HALL INC
KW  - MARKETING MANAGEMENT
N1  - INCLUDES  BIBLIOGRAPHICAL REFERENCES AND INDEX
ER  -