TY  - BOOK
AU  - Philip  kotler
TI  - Marketing   management 
SN  - 0-536-72071-1
AV  - HF 5415.13 .B669 2003 10844
PY  - 2003///
CY  - USA
PB  - Pearson  Eduacation
N1  - Includes bibliographical references and index
ER  -