TY - BOOK AU - BANGS, DAVID TI - THE MARKET PLANNING GUIDE: CREATING A PLAN TO SUCCESSFULLY MARKET YOUR BUSINESS, PRODUCT OR SERVICE SN - 0793159717 AV - HF5415.12.B36 2002 11021 PY - 2002/// CY - USA PB - DEARBORN FINANCIAL PUBLISHING, INC. KW - marketing- planning N1 - includes bibliographical references and index ER -