TY  - BOOK
AU  - Armstrong,G.
AU  - Kotler,Philip
TI  - Marketing :an introduction
SN  - 0131424106
AV  - HF 5415 .A76 2004 
PY  - 2004///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
N1  - Includes index
ER  -