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1.
Contemporary Advertising Courtland L. Bovee by
Edition: 2nd ed.
Publication details: Illinois Irwin 1986
Availability: Items available for loan: University of Embu (1)Call number: HF5821.B62 1986.

2.
Advertising and Promotion: An Integrated Marketing Communications Perspectives George E. Belch by
Edition: 7th ed
Publication details: Bolton McGraw-Hill 2007
Availability: Items available for loan: University of Embu (1)Call number: HF5823.B38 2007.

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