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1.
understanding digital marketing:marketing strategies for engaging the digital generation by
Publication details: New Delhi kogan page limited 2008
Availability: Not available: University of Embu: Withdrawn (1).

2.
Internet Marketing: Building in the Networked Economy Mohammed, Rafi by Series: Internet Marketing: Building in the Networked Economy
Publication details: Boston McGraw-Hill 2002
Availability: Items available for loan: University of Embu (1)Call number: HF5415.12 .I56 2001.

3.
Strategic Marketing for the digital age Bishop, Bill by
Publication details: USA Contemporary publishing group 12516
Availability: Items available for loan: University of Embu (1)Call number: HF 5415.12.B57 1998.

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