| 000 | 00507nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c10938 _d10938 |
||
| 008 | 200127b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781259921261 | ||
| 050 |
_aHF5821 .B62 2017 _b16665 |
||
| 100 | _aArens, W. | ||
| 245 |
_aContemporary advertising _cWilliams Arens |
||
| 250 | _a15th ed. | ||
| 260 |
_aNew York _bMcGraw-Hill _c2017 |
||
| 300 | _axxi, 714 p. | ||
| 521 | _aIncludes bibliographical references and indexes | ||
| 650 | _2Advertising | ||
| 700 | _aWeigold, Michael | ||
| 942 |
_2lcc _cBK |
||