| 000 | 00558nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c11333 _d11333 |
||
| 008 | 220726b ||||| |||| 00| 0 eng d | ||
| 020 | _a9783030479121 | ||
| 050 |
_aP 69 .M34 W57 2020 _b17378 |
||
| 082 | _22 sec ed. | ||
| 100 | _a Wirtz, Bernd W | ||
| 245 | _aMedia management strategy, business models and case studies | ||
| 260 |
_aGermany _bCham Springer _c2020 |
||
| 300 | _axii, 315 p. | ||
| 440 | _aSpringer texts in business and economics | ||
| 500 | _aIncludes references | ||
| 650 | _a1.mass -media 2.industrial management | ||
| 942 |
_2lcc _cBK |
||