000 00416nam a22001577a 4500
008 140709b xxu||||| |||| 00| 0 eng d
020 _a0538849541
050 _aHF 5415.L2624 1995
_b6205
100 _aLAMB CHARLES W.
245 _aMARKETING
_cLAMB CHARLES W.
250 _a3ed
260 _aUSA
_bTHOMSON
_c1995
300 _alii,890pgs
500 _aINCLUDES INDEX AND BIBLIOGRAPHIC REFERENCES
942 _2lcc
_cBK
999 _c3094
_d3094