000 00411nam a22001457a 4500
008 140710b xxu||||| |||| 00| 0 eng d
020 _a0256162980
050 _aHF5415.S46 1996
_b6298
100 _aSIEGEL CAROLYN F.
245 _aMARKETING
_cFoundation and Application
260 _aNEW YORK
_bMcGraw Hill
_c1996
300 _axxii, 515pgs
500 _aincludes glossary appendix and index
942 _2lcc
_cBK
999 _c3148
_d3148