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Media management strategy, business models and case studies

Wirtz, Bernd W

Media management strategy, business models and case studies - Germany Cham Springer 2020 - xii, 315 p. - Springer texts in business and economics .

Includes references

ISBN: 9783030479121

Subjects--Topical Terms:
1.mass -media 2.industrial management

LC Class. No.: P 69 .M34 W57 2020 / 17378

Dewey Class. No.:

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