Media management strategy, business models and case studies (Record no. 11333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220726b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030479121 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P 69 .M34 W57 2020 |
| Item number | 17378 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2 sec ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Bernd W |
| 245 ## - TITLE STATEMENT | |
| Title | Media management strategy, business models and case studies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Germany |
| Name of publisher, distributor, etc | Cham Springer |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 315 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Springer texts in business and economics |
| 500 ## - GENERAL NOTE | |
| General note | Includes references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1.mass -media 2.industrial management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Embu | University of Embu | 26/07/2022 | P 96 .M34W57 2020 | 17378 | 26/07/2022 | 26/07/2022 | Books | |||||
| Library of Congress Classification | University of Embu | University of Embu | 26/07/2022 | P 96 .M34W57 2020 | 17379 | 26/07/2022 | 26/07/2022 | Books |