Normal view MARC view ISBD view

Global Marketing & Advertising : Understanding Cultural Paradoxes/

Mooij, Marieke K.

Global Marketing & Advertising : Understanding Cultural Paradoxes/ Mooij, Marieke K. - 6th ed. - Los Angeles SAGE 2022 - xix,604p.

Includes bibliographical references and index.

ISBN: 9781529732504

Subjects--Topical Terms:
1.Advertising. 2.Consumer behavior. 3.Target marketing. 4. Marketing Interculturele

LC Class. No.: HF5415.127 .M66 2022 / 19245

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Open Library