Global Marketing & Advertising : Understanding Cultural Paradoxes/ (Record no. 13551)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00598nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240821b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529732504 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 .M66 2022 |
| Item number | 19245 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke K. |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing & Advertising : Understanding Cultural Paradoxes/ |
| Statement of responsibility, etc | Mooij, Marieke K. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles |
| Name of publisher, distributor, etc | SAGE |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,604p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1.Advertising. 2.Consumer behavior. 3.Target marketing. 4. Marketing Interculturele |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Embu | University of Embu | 21/08/2024 | HF 54.5 .I27 M66 2022 | 19245 | 05/02/2026 | 11433.00 | 21/08/2024 | Books | |||||
| Library of Congress Classification | University of Embu | University of Embu | 21/08/2024 | HF 54.5 .I27 M66 2022 | 19246 | 05/02/2026 | 11433.00 | 21/08/2024 | Books | |||||
| Library of Congress Classification | University of Embu | University of Embu | 21/08/2024 | HF 54.5 .I27 M66 2022 | 19247 | 05/02/2026 | 11433.00 | 21/08/2024 | Books |