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The Successful Marketing Plan.: a disciplined and comprehensive approach.

Hiebing, Roman G.

The Successful Marketing Plan.: a disciplined and comprehensive approach. Hiebing, Roman G. - 3rd edition - New York McGraw-Hill 2003 - xxxi,544:pgs - The Successful Marketing Plan.: A Disciplined And Comprehensive Approach. .

Includes index.

ISBN: 9780071395212

Subjects--Topical Terms:
Marketing-- planning

LC Class. No.: HF5415.H54 1990 / 6786

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